Simplify your Marketing
No matter what business you are in, there are never enough hours in the day.
MKT ABC provides freelance CMO support to your business, stepping in, working with your team day in and day out, to implement whatever strategic need you have, including but not limited to new sales process, marketing plans, and new product launches. Whether it’s Analysis Acumen, Better Brand Training, or Centric Consumer Consulting, we are here to help!
We created MKT Collective, an organization that partners with agencies in and around your market, to brainstorm and execute the strategies we have outlined, including market research facilities, media and creative agencies, and other freelance marketing consultants. This allows us to provide the expertise that your business needs.
LET’S MEET
After meeting with you and your team, we construct a statement of work with exact milestones to ensure we meet your timeline and needs. These initial meetings are always free. You don’t pay until we start to work for you.
Janelle Aslam
President & Chief Consultant for MKT ABC
I grew up in a small town in Ohio, with parents who taught me at a young age the importance of helping our local community. I earned my Bachelor in Marketing from Miami University (the one in Ohio). While there, I led Miami Marketing Enterprises, a group of marketing majors who wanted to improve our collective knowledge in the field and our service to local businesses.
I joined Nestle Purina after graduation and served in sales, analyst and shopper marketing roles. I also co-created Nestle’s best in class internship program. SC Johnson wanted to create a similar shopper marketing role within their sales division and I helped them not only launch the role, but also work with ethnic marketing agencies.
I earned my MBA from Cornell University and was elected a class rep and met my husband in the program. While I loved working for SC Johnson, I chose love over the job and accepted a role with the Claritin brand team. I was asked to help our director launch a completely different innovation for the company and after a few years, Dr. Scholl’s Custom Fit Orthotics was launched nationally. Merck bought out Schering Plough and then I joined Hisamitsu Pharmaceuticals to help them bring the Salonpas brand to the United States. I then joined Freshpet as their Director of Marketing to assist their overall innovation and marketing approach pre IPO.
After 20 years building and managing both sales and marketing for well known brands, I launched my consulting business to bring the same rigor and centric consumer approach to my clients. I also teach entrepreneurs and business students advertising, branding, innovation and marketing. I love teaching my clients the same strategy and best practices from my past.
“I’ve always been excited to meet and see what ideas she has devised for our business. The owner is forthright and honest about what we need to accomplish in order for our business to grow and has provided local resources as needed. I will definitely use MKT ABC for future projects!”
“Anyone who is thinking of working with MKT ABC absolutely should! They looked at our marketing from a much deeper point of view than what we have had in the past. We were provided with analytics and a robust strategic plan, and were able to attract new clients, be more proactive, versus reactive in our marketing approach, and be in a much better place!”
“Janelle is one of the smartest marketers that I have worked with. She has not only completely rebranded our sales and marketing materials, she has taught our two marketing team members how to be more strategic. Her lessons have improved my marketing employees impact on our overall business and our customers are even more loyal than before.
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“I’m extremely happy with the services so far and realize I wouldn’t have gotten this new business off the ground if it weren’t for MKT ABC.
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