Your Growth Partner
IN-O-V8 provides freelance support to your business, stepping in, working with your team day in and day out, to implement whatever strategic need you have, including but not limited to new sales process, marketing plans, and new launches.
Our Chief Consultant, Janelle Aslam, has over 25 years of helping well-known B2C and B2B companies build new products, processes, and divisions, better position for business success, and digital transformation, including hardware / IoT development, plus software creation and implementation. Her ability to see the vision of the future of your business, and work diligently to achieve your goals, allows you to focus on the day-to-day operations of your organization.
LET’S MEET
After meeting with you and your team, we construct a statement of work with exact milestones to ensure we meet your timeline and needs. These initial meetings are always free. You don’t pay until we start to work for you.
Janelle Aslam
Outsourced Business Implementor
I grew up in a small town in Ohio, with parents who taught me at a young age the importance of helping our local community. I earned my Bachelor in Marketing from Miami University (the one in Ohio). While there, I led Miami Marketing Enterprises, a group of marketing majors who wanted to improve our collective knowledge in the field and our service to local businesses.
I joined Nestle Purina after graduation and served in sales, analyst and shopper marketing roles. I also co-created Nestle’s best in class internship program. SC Johnson wanted to create a similar shopper marketing role within their sales division and I helped them not only launch the role, but also work with various agencies.
I earned my MBA from Cornell University and was elected a class rep and met my husband in the program. While I loved working for SC Johnson, I chose love over the job and accepted a role with the Claritin brand team. I was asked to help our director launch a completely different innovation for the company and after a few years, Dr. Scholl’s Custom Fit Orthotics was launched nationally. Merck bought out Schering Plough and then I joined Hisamitsu Pharmaceuticals to help them bring the Salonpas brand to the United States. I then joined Freshpet as their Director of Marketing to assist their overall innovation and marketing approach pre-IPO.
After a move for my husband’s job, I became a professor of innovation & commercialization, advertising, and marketing. At this time, I also set up this consulting business to aid organizations in bringing the same rigor and centric consumer approach to my clients. This fresh perspective creates new opportunities for my partners and best practices from my past. Most recently I helped Michelin launch a new product / business unit in the airport vertical and aided their IoT engineering group in digitally transforming their operation.
“I’ve always been excited to meet and see what ideas Janelle has devised for our business. She is forthright and honest about what we need to accomplish in order for our business to grow and has provided local resources as needed. I will definitely use IN-O-V8 for future projects!”
“Anyone who is thinking of working with Mrs. Aslam absolutely should! She looked at our business, market positioning, and overall marketing approach from a much deeper point of view than what we have had in the past. We were provided with analytics and a robust strategic plan, and were able to attract new clients, and be more proactive, versus reactive in our marketing approach. We are in a much better place thanks to Janelle!”
“Janelle is one of the smartest marketers that I have worked with. She has not only completely rebranded our sales and marketing materials, she has taught our two marketing team members how to be more strategic. Her lessons have improved my marketing employees impact on our overall business and our customers are even more loyal than before.
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“I’m extremely happy with the services so far and realize I wouldn’t have gotten this new business off the ground if it weren’t for INOV8 Consulting!”